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Direktvertrieb: Wie wichtig es ist, selbst die Kontrolle zu behalten.

The balancing act between third party channels and your own hotel website is often a difficult one. Once you make the decision to take charge of your online distribution, it can cause some friction with your OTA partners and other third party channels. However, you should not be afraid to prioritize direct bookings over OTA bookings.

For example, hotel technology provider Mirai recently published an article on the difficult coexistence between Booking.com and your hotel website.

They assert that the goal for hotels and Booking.com – and other OTAs – should be a balance, but that the hotel needs to ultimately take control of their inventory.

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